Flip a coin. . . . This is a secret technique of many prominent executives.

Because sometimes it doesn’t matter what decision you make, as long as you make one. Then you just stick to it, having confidence in your having brought about the outcome. – Jay Carter

Sometimes, we are truly ambivalent. We don’t know what we want. The scales are balanced, fifty-fifty.

Flip a coin.

If you don’t like the decision the coin just made for you, at least you’ll know you know what you want.